Page 1 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their. - презентация

1 Page 1 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved. MOTOROLA HOTSPOT SOLUTIONS JULY 2011

2 Page 2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved. HOTSPOT MARKET DRIVERS ENHANCED CUSTOMER ENGAGMENT RETAIL COMPETITIVE ADVANTAGE In-aisle mobile advertising Lack of sufficient indoor cellular penetration Smartphone users Highly desirable demographic High speed internet enables shoppers to get to information quickly to help in decision making process o Product reviews o Social media o Manufacturer content Gain new insights into customer behavior: o Tie unique identity of a Smartphone to the individual shopper o Presence detection as the shopper enters or gets near a store o Analytics on what web content is valuable to the shopper High expense of DAS solutions and Immature femtocell solutions Economic Benefits of Offloading Mobile Data from Cellular to Wi-Fi RETAIL WI-FI HOTSPOT DRIVERS

3 Page 3 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved. HOTSPOT SOLUTION REQUIREMENTS Captive Portal for o Explaining acceptable use policies o Authentication o Branding o Billing Security & Data privacy Walled Garden Bandwidth Management Reporting Data Retention o EU and LEAs require retention of key user statistics for 12 months Content Filtering

4 Page 4 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved. NATIVE WING 5 HOTSPOT FEATURES FLEXIBLE FORWARDING AND REDIRECTION FLEXIBLE DEPLOYMENT MODELS FLEXIBLE AUTHENTICATION METHODS SECURITY Built-In AAA server on the AP Captive Portal Server on the AP Captive Portal Redirection on the AP Stateful Firewall on the AP Combination of Local and Distributed data Forwarding Centralized redirection for campuses. Distributed redirection for telecom operators Web browser based authentication User name and password using RADIUS Custom user information like mobile number etc. AAA FEATURES Bandwidth management policies Dynamic VLAN assignments RADIUS authentication and accounting Time based access policies Time of day and day of week access policies Layer 2 and 3 stateful inspection firewall MAC address user pass-through Permit and deny MU to MU communications Secure web based administration Secure SSL based authentication Static and dynamic firewall policy assignment Walled garden support

5 Page 5 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved. HOTSPOT PARTNERSHIPS For the successful deployment of Wi-Fi guest access services Motorolas partner solutions offer the following key features: Customer Acquisition Self Provisioning Branding Personalization Multi-mode Authentication and Access Control Walled Garden Flexible Billing Models Advanced Security Policy Based Traffic Shaping Content Filtering Management

6 Page 6 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved. Capture & Own Valuable New In-Store Shopping Analytics Location Aware In-Store Mobile Commerce In-store maps and direction answer what is usually the #1 question from shoppers: Where is it? Concierge services help sales staff engage with your most important customers at the point of need Location-aware promotions bring manufacturer promotions to shoppers at the point of decision mCommerce HOTSPOT Motorolas partnership with Nearbuy Systems is uniquely positioned to serve your mCommerce needs with a purpose built captive portal Track and authenticate users by MAC address across sites with cloud based system Report on the types of devices connecting to the network (Device & OS fingerprinting) User's accept terms & conditions and in future their MAC is recognized as they pass through Collect the list of sites people visit and forward it up to the cloud reporting engine. Deploy remotely at each store or centrally in the data center Retain analytics in the cloud for detailed reporting and compliance Together, we empower mobile shoppers to remain connected to your brand

7 Page 7 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved. Head Quarters Air Defense Management Platform OPTION 1: DSL/CABLE MODEM PER STORE FOR GUEST ACCESS Internet Branch Office AP650 Firewall QoS Enforcement Bandwidth Mgt. RFS6000 AP650 Edge Switch DSL/Cable Modem ISP SSID: Guest SSID: Associate DNS DHCP Pros Offload internet traffic from store T1 circuit(s) Avoid traffic policing configuration on the T1 to accommodate the additional traffic Avoid configuration and maintenance of routes/firewall rules on the store router and the NOC/DMZ Avoid having to deal with DHCP scopes and DNS services for the internet users End user experience is unaffected when store T1 circuits are busy during peak hours Cons Cost of additional equipment and recurring ISP fees Enforcing an SLA for this network with the ISP

8 Page 8 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved. OPTION 2: SHARE STORE T1 LINE FOR GUEST ACCESS Internet Head Quarters Branch Office Air Defense Management Platform AP650 Firewall QoS Enforcement Bandwidth Mgt. RFS6000 AP650 Edge Switch ISP SSID: Guest SSID: Associate DNS DHCP Pros Cost effective as no additional infrastructure and monthly fees is required SLAs could be enforced Content Management/Web Filtering could be enforced Cons The store T1 circuit(s) will have to deal with the additional internet traffic, Traffic policing configuration on the T1 is required to accommodate the additional traffic Configuration and maintenance of routes/firewall rules on the store router and the NOC/DMZ DHCP/DNS services required for this additional subnet End user experience will suffer when store T1 circuits are busy during peak hours With a T1 circuit will eventually need upgrade to accommodate the growing centralized applications and this Internet traffic

9 Page 9 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved. HOTSPOT CASE STUDY Applications Guest internet access Requirements WIPS - Rouge detection, Evil Twin.. Secure SSL based authentication Prevent MU to MU communications PCI Compliance Solution Deployment Model: DSL/Cable Modem per store for Guest Access (Option1) Per store Wireless Infrastructure: APs per Supercenter, APs per Sams Club # of stores deployed: > 2,000 Carrier AT&T Motorola WiNG architecture enables the deployment of Secure, Scalable and Flexible Wi-Fi guest access services at Wal-Mart

10 Page 10 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved. HOTSPOT CASE STUDY Applications Guest internet access Requirements WIPS - Rouge detection, Evil Twin.. Secure SSL based authentication Prevent MU to MU communications Solution Deployment Model – DSL/Cable Modem per store for Guest Access (Option1) Per store Wireless Infrastructure: WLAN 1-20 APs, Hotspot 1-2 APs (AP5131) # of stores deployed: Carrier Managed Hotspot Solution by Wandering-Wi-Fi Motorola WiNG architecture enables the deployment of Secure, Scalable and Flexible Wi-Fi guest access services at Kroger

11 Page 11 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved. HOTSPOT CASE STUDY Applications mCommerce Guest internet access Requirements WIPS - Rouge detection, Evil Twin.. Secure SSL based authentication Prevent MU to MU communications Solution Deployment Model – DSL/Cable Modem per store for Guest Access (Option1) Per store Wireless Infrastructure: WLAN APs, Hotspot 60-70% of Aps # of stores deployed: Motorola WiNG architecture enables the deployment of Secure, Scalable and Flexible Wi-Fi guest access services at Meijer

12 Page 12 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2010 Motorola, Inc. All rights reserved. HOTSPOT CASE STUDY Applications Guest internet access w/advertising for Bell Canada Requirements WIPS - Rouge detection, Evil Twin.. Secure SSL based authentication Prevent MU to MU communications PCI Compliance Solution Deployment Model – Store T1 line shared for Guest Access (Similar to Option2) Per store Wireless Infrastructure 1-2 Aps # of stores deployed: >2,000 including McDonalds inside Wal-Mart's Carrier Bell Canada with managed services by Data Valet Motorola WiNG architecture enables the deployment of Secure, Scalable and Flexible Wi-Fi guest access services at McDonalds