BMW - презентация

1 ENGECON 2013

2 CONTENT Information Report and production Competitors Model range Features

3 BMW is Bavarian Motor Works is a German automobile, motorcycle and engine manufacturing company founded in It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. Company motto is «The Ultimate Driving Machine» and «Sheer Driving Pleasure».

4 REPORT Total employees - 105,876 (2012) Revenues for 2012 amounted to billion, net profit billion In 2012, the BMW group produced 1,861,826 automobiles and 125,284 motorcycles across all its brands.

5 PRODUCTION It is reported that about 56% of BMW-brand vehicles produced are powered by petrol engines and the remaining 44% are powered by diesel engines. Of those petrol vehicles, about 27% are four-cylinder models and about nine percent are eight-cylinder models. BMW also has local assembly operation using complete knock down components in Russia, for 3, 5, 7 series and X3.

6 COMPETITORS BMW is part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world.

7 MODEL RANGE The model range of company BMW contains: Sedans; Coupes; Convertibles; Roadsters; Crossovers; SUVs.

8 Sedan

9 Roadster

10 Crossover

11 SUV

12 SUV

13 FEATURES Distinctive features of design of the BMW cars are "angel eyes, a characteristic front grille and high- performance derivatives of their cars are produced by their BMW M GmbH subsidiary.

14 thank you for your attention