Драйв созидания Исследовательско-консультационная фирма «АЛЬТ» «Разработка стратегии» Описание услуги Drive of Creation Market Analysis Service Description. - презентация

1 Драйв созидания Исследовательско-консультационная фирма «АЛЬТ» «Разработка стратегии» Описание услуги Drive of Creation Market Analysis Service Description

2 Исследовательско-консультационная фирма «АЛЬТ» Work Directions Demand analysis Market tendencies Market volume Organization and tendencies of foreign markets – analogues Forecast of demand and sales Drive of Creation Consumers Market segmentation Typical consumer portrait Key factors of decision making Demand generative factors Marketing strategy / Entry strategy on Russian market Competitors analysis Optimization / development of products and brands portfolio Positioning and pricing Optimization / development of distribution and promotion systems Market Analysis

3 Исследовательско-консультационная фирма «АЛЬТ» Market Analysis Stages Drive of Creation Goals and tasks Analogues and logic of foreign markets development Tendencies of market and demand development Demand generative factors Sales forecast Forecast of market developmentMarketing strategy / Entry strategy on Russian market Competitors analysis Consumers analysis Distribution channel analysis Market Analysis

4 Исследовательско-консультационная фирма «АЛЬТ» Methods of Demand Forecast Construction Evaluating of functional need scale Questioning of potential consumers Trend method, that is based on previous period data Analogue method. Comparison with developed markets of foreign countries Market Analysis We aim at combination of several forecast methods Methods of demand forecast Drive of Creation

5 Исследовательско-консультационная фирма «АЛЬТ» What Does Client Get as Result of The Project? Drive of Creation MARKET ANALYSIS Well-grounded sales forecast Optimization / development of products and brands portfolio Forecast of market development Ideas about new products and markets Optimization / development of distribution system Market Analysis

6 Исследовательско-консультационная фирма «АЛЬТ» Role of Consultants in The Project Drive of Creation Expert aspect Process aspect Task setting Determination of work order, formulation of key questions and tasks for each stage Expert examination of Clients materials Interviews with foreign and Russian experts: competitors, consumers, distributors, branch experts Analysis of information from public sources and use of internal information resources Forecasting with application of different methods Formulation of development priorities, goals and tasks jointly with Client Share of methods and conducting with teaching seminars about methodical questions relating to analysis and forecasting Result of work considers opinions of interested parts and it will be openly discussed in the Company (including intermediate results) Market Analysis +

7 Исследовательско-консультационная фирма «АЛЬТ» Characteristics of Our Approach Drive of Creation Systematization and integration As we see our role in marketing research is systematization of information bulk that is available in the Company according to the task, as well as analytical work over the most complicated questions, on which there are not enough information in the Company. We stand as integrator, that allows to use both internal resources of the Company and consultant abilities in the most optimal way in order to ground management decisions. International experience Russian market is growing dynamically, but it cant be considered out of world tendencies context. We use international practice for construction of market development forecasts, for optimization of business configuration, for positioning of the Company on the market. Often analysis of foreign markets organization or opinion of foreign branch experts allow managers and owners to look at their business and its prospects with fresh glance. «Immersion into environment» In order to understand quickly up-to-date tendencies of quickly changing markets, we actively attract Russian and foreign branch experts as well as work with large amount of foreign information sources. Characteristic feature of projects is depth interviews with key producers, distributors, consumers, representatives of branch associations. Market Analysis

8 Исследовательско-консультационная фирма «АЛЬТ» Our Clients Drive of Creation Market Analysis

9 Исследовательско-консультационная фирма «АЛЬТ» Market Analysis Some of Accomplished Projects Analysis of Russian market of trucks and of prospects of key segments development on this market for companyVolvo Truck Analysis of Russian market of industrial diesel engines for companyVolvo Penta AB Analysis of market and evaluation of potential sales volume in the frame of the project of internal business-plan development for engineering companyADD Engineering (Saint-Petersburg) Analysis of alternative markets and alternative ways of organization of cutting and forming center of Irkut Corporation Analysis of gas-cylinders and boring locks markets for «Orsky mashinostroitelny zavod (it is part of Sinara Group) Research of promising markets for innovation products of Russian Federal Nuclear Center – VNIIEF (Sarov) Analysis of promising markets for Uralmashzavod (Ekaterinburg) Analysis of terry goods market and revelation of consumers requirements for company Polyteks Drive of Creation

10 Исследовательско-консультационная фирма «АЛЬТ» Drive of Creation , Saint-Petersburg, V.O., 21st line, 8. Tel: Fax: , Moscow, Derbenevskaya str., 1/2, bldng. 1 Tel: Fax: THANK YOU FOR YOUR ATTENTION! Market Analysis