Student: Danilova Darya, GRO-211 Head of research: Head of research: Apresyan K.H. - презентация

1 Student: Danilova Darya, GRO-211 Head of research: Head of research: Apresyan K.H

2 Advertising - information distributed in various ways using various means, addressed to a wide range of individuals and in order to attract attention to the object of advertising. Advertising supports interest in the product and ensures its promotion in the market

3 Public relations is a management function that ensures the establishment and maintenance of effective communications between the organization and its public.

4 History of the rise of advertising

5 Printing machine for advertising

6 The first English- language newspaper Steele and Addison issued "Tatler newspaper with an article The great art of drawing up the advertising message."

7 Founder of advertising Benjamin Franklin

8 Advertising in Russia (the USSR)

9 History of public relations Samuel Adam and his colleagues were the founders of the principles, used in the field of public relations nowadays. Samuel Adam ()_

10 The term " Public relations" The term public relations was first used in 1882 by D. Eton a lawyer

11 Important stages in the development of public relations

12 Representatives of public relations Amos Kendall Phineas T. Barnum

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14 The first independent American firm "Publicity Bureau Boston, The first independent American firm providing special services to clients J. Mikhoels

15 In 1904, Ivy Lee with an ex- journalist from the Buffalo George Parker, united and created an independent PR firm "Parker and Lee". Despite the short period of existence (until 1908), the company became a milestone in the history of public relations. Ivy Lee Ivy Lee: Father of a new profession

16 Edward Bernays – «father of PR»

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18 PR today