Unilever the British and Netherlands company, one of world leaders in the market of food and goods of household chemicals (including perfumery). Now in. - презентация

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2 Unilever the British and Netherlands company, one of world leaders in the market of food and goods of household chemicals (including perfumery). Now in these segments the second in the world on sales volumes. Headquarters in London and Rotterdam. In Russia Unilever works with 1991.

3 History t is founded in 1930 as a result of association of the Netherlands producer of Margarine Unie margarine and the pioneer of the soap-producing industry of the British company Lever Brothers. The logic of association was that both producers imported the same product for production palm-oil which received from foreign plantations. The increase in volume of purchases allowed the companies to save and receive benefit. Founders : It is founded in 1930 as a result of association of the Netherlands producer of Margarine Unie margarine and the pioneer of the soap-producing industry of the British company Lever Brothers. The logic of association was that both producers imported the same product for production palm-oil which received from foreign plantations. The increase in volume of purchases allowed the companies to save and receive benefit. Founders : Antonius Uergens, Samuel van den Bergh and William Lever

4 Activity Among the main products of the company Breyers and Magnum ice cream, Boursin cheese, Lipton tea, Dove and Lux soap, means for care of an oral cavity of Close Up and Pepsodent. In 2000 the company got the company Ben & Jerry's Homemade Holdings, Inc, the producer of ice cream of the Ben & Jerry's brand. The division of the company on production of cosmetics of Unilever Cosmetics International (let out perfumery under the trademarks Calvin Klein, Cerruti, Vera Wang, Chloe, Lagerfeld) in 2005 was sold to the American company Coty for $800 million. The number of the personnel 174 thousand people. More than 44% of sales of the company are carried out in developing countries. The division of the company on production of cleaners and means of personal hygiene provides 45% of sales of group. In 2013, according to Bloomberg, the share of developing countries in sales of Unilever makes 60%, it advances Danone, Reckitt Benckiser and Nestle.

5 Unilever in Russia Having entered the Russian market in 1991, Unilever opened in 1992 representative office of "Yunirus" in Moscow. The office began the activity, importing production including the Lux toilet soap, the laundry detergent OMO, the Signal toothpaste, deodorants of Impulse and Lipton tea. Continuing to invest in Russia, in April, 1996 Unilever created representative office "Van den Bergen of B. V. Yurgens" in April, 1996 for development of business in the field of food. So in the market there were such trademarks as Rama, Delmy, Calvé, and also the Brooke Bond tea which supported traditions of Lipton the brand which by then is already widely presented and which gained trust of the consumer. In March, 1998 the company got the Moscow margarine plant in property. In October, 2000 Unilever got the Bestfoods company (it possessed the Knorr and Hellmann's trademarks). As a result of this association Unilever in Russia had one more modern production plant in Tula. In 2005 the Unilever company lets out the new brand "Crème Bonjour" created in 2001 in the Czech Republic under which the cream cheese on vegetable oils prepared with use of natural cottage cheese and the lowered content of fat is made in the Russian market. During the period from 2005 to 2009 in the Russian market there is a various flavoring line of Crème Bonjour from classical to found (for example Crème Bonjour "Juliette" with a fig the Russia's first sweet cream cheese).

6 In Russia still trademarks (brands) belonging to the Unilever company are presented: Food products:

7 Household chemicals and personal hygiene:

8 Ice cream:

9 Questions: 1. In what year the Unilever company was founded? 2. Where is there a Headquarters of the company? 3. Who were founders of the Unilever company? What production of the company is presented in Russia?