Apple Inc. Road Map History Some Interesting Facts About Apple Company Profile Mission & Vision Market Share SWOT Analysis Conclusion. - презентация

1 Apple Inc.

2 Road Map History Some Interesting Facts About Apple Company Profile Mission & Vision Market Share SWOT Analysis Conclusion

3 1974 The idea for Apple Computers was BORN

4 1974 The idea for Apple Computers was BORN 1976 First Computer was SOLD

5 1984 The Macintosh was INTRODUCED

6 1984 The Macintosh was INTRODUCED 1985 was discharged Steve Jobs

7

8 1993

9

10 Apple introduced all-in-one the iMac Also Apple unveiled the iBook

11 And the Innovations continue…

12 Some Interesting Facts About Apple

13 Apple was started by

14 Steve Wozniak Steve Jobs To raise enough money they sold…

15 Best Global Brands 2013

16 APPLE SOLD 40 MILLION iPHONES LAST YEAR. 110,000 iPhones per day

17 officially bigger than Microsoft ( $73.7 billion) Now, Apple generated revenue of $156 billion

18 Even bigger than the GDP of 100 other countries

19 $ B$231.2 B Enterprise Value Total GDP

20 Apple makes their employees work on FAKE PROJECTS until they can be trusted!

21 Early Galaxy S phones and their software were AppleGalaxy S heavily influenced by the iPhone.

22 Apple Inc. Company Profile Vision & Mission

23 Apple Inc. Current Profile NameApple Incorporation Former CEOSteve Job New CEOTim Cook Revenue$ billion (2012) Area servedWorldwide HeadquarterCalifornia, United States. Total number of employees72,800

24 Mission Statement "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."

25 Vision Statement We are committed in producing high quality products and providing high quality service thus setting high industry standards for other competitors.

26 Apple Inc. Product Market Share Local & International Markets

27 From Where Apple is Making Money

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29 Global Market Share

30 Current Growing Products of Apple are… iPads iPhones

31 Apple Inc. Competitors & Products line

32 iMac iPod iPod Nano iPad Mac Book Air iPhone 4siPhone 5siPhone 5C

33 Apple Inc. Competitors Apple has many competitors like in computers…

34 Apple Inc. Competitors In smart phones industry

35 Apple Inc. Competitors In iPads industry

36 Apple Inc. SWOT Analysis & Conclusion

37 S 1.Faithful customers 2.Apple is a leading innovator in mobile device technology 3.Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt) 4.Brand reputation

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39

40 APPLE BRAND STRATEGY MODEL

41 W 1.High price 2.Decreasing market share 3.Further Change in management 4.Long term gross margin decline

42 O 1.High demand of iPad mini and iPhone 5 2.iTV launch 3.Growth of tablet and smartphone markets 4.Strong growth of mobile advertising market

43 T 1.Rapid technological change tax increases 3.Rising pay levels for Foxconn workers 4.Strong dollar

44 How to THINK DIFFERENT Conclusion For more than 35 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apples others name is innovation and apple know,

45 Stay Hungry, Stay Foolish. Think Different