Strategy / Business Development Technique Communication / Design. - презентация

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2 Strategy / Business Development Technique Communication / Design

3 Communication? Information or

4 Gothenburg Home to Mothers 65th birthday in Gothenburg

5 Content Tools to create great Communication & Design on the internet: Text Images Navigation Typography Functions Interactivity

6 Communicative concept What are the responsibilities of the Communication & Design competence area? Concept developing Content design and production Copywriting Graphic design Interactivity design Usability tests

7 Workflows Phases Workflows Business Development/Management Technology Communication & Design Strategic Level Project Level System Analysis & Design Implementation & Integration Test Requirements Concept Development Content Production Content Design Planning & Administration Management Customer Analysis & Strategy Development AcquisitionDefinitionElaborationProductionTransition

8 Deliverables ProductionTransitionElaborationAcquisitionDefinition Communicative Strategy Communicative Concept Communicative Brief

9 Communicative Strategy The Communicative Strategy is created at the strategic level, common for all the customers projects. Firstly, it describes the customers communicative situation - Communicative platform. Then we add the customers business strategy. The communicative strategy is closely connected to the business strategy and support the overall targets.

10 Communicative Brief The Communicative Brief contains the communicative input to the project and is often derived from the customers communicative strategy. It includes such things as a description of the target group, the desired communicative message and the customers desired profile.

11 Communicative Concept The Communicative Concept documents how the site will communicate the message and profile to the target group (described in the Communicative Brief).

12 We have Succeeded when the User Easily finds what he or she is looking for Interact and respond Return to the site Spread the word Find the site useful Get surprised in the right way

13 We have Succeeded when the Client Reaches the business goals with the site Reaches the target group Build the Brand in the right way Get the right information from and about the user Establish a relation with the user Find the site more useful than expected

14 We have Succeeded when We Deliver a project... …of top world class …without burning the midnight oil …that we had fun doing …that gave us a lot of experience

15 Its e In the off-line world: The media is the message! -motional In the on-line world: The media is the product!

16 HANS BYLUND Creative Director Stockholm / H20