25.07.20151. НП АТИКК Main goal: Development of domestic and incoming tourism 25.07.20152 Noncommercial partnership «Krasnodar Region Tourism Association» - презентация

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2 НП АТИКК Main goal: Development of domestic and incoming tourism Noncommercial partnership «Krasnodar Region Tourism Association» (NP«KRTA»)

3 NP «ATIK» In order to expand institutional and organizational alliance of state power and private sector and to realize socially significant projects in our region tourism activity, at the initiative of the Ministry of Resorts and Tourism of the Krasnodar Region, we organized NP «Krasnodar Region Tourism Association» at November NP «Krasnodar Region Tourism Association»

4 NP «KRTA» To increase Krasnodar Region popularity at the world and domestic tourist markets; To consolidate informational flows about tourist sphere; To make synergetic effect from our members activity Our mission

5 NP «KRTA» Support of NP «KRTAK» members - Market promotion of tourism products, services, trade marks of companies and organizations – members of the Association. Improvement of normative legal base of tourism activity - elaboration and cooperation in enactment of laws and other legal acts, aimed at tourism development in the Krasnodar Region. Development of regional tourism - Participation in elaboration of federal target and regional programs of tourism development - Improvement of education system, reeducation system and staff professional development Advertising and Information - Development of information resources of the Association, including web portal and sites of regional departments. Cooperation - Cooperation with federal and regional authorities, work in their boards, work groups and committees - Development of international cooperation Main directions of our activity

6 NP «KRTA» 1.Tour operators of the Krasnodar Region; 2.Tourist agencies of the Krasnodar Region; 3.Guesthouses, hotels, camps; 4.Ski centers; 5.Sanatoria, resorts; 6.Museums, theaters, sightseeing tour agencies, guides; 7.Organizations, which represent historical sights; 8. Specialized educational organizations; 9. Equestrian, hunting, sport tourist clubs; 10. Natural areas, wildlife sanctuaries, national parks; 11. Transporters; 12.Restaurants, cafes; 13.Objects of ecological tourism; 14.Other objects of regional tourism; 15.Federal operators and other NP «KRTA» Members

7 NP «KRTA» Protection of rights and legitimate interests of Partnership members; Coordination of Partnership members activities; Promotion of all types of tourism; Formation of positive tourist image of the Krasnodar Region in foreign countries; Assistance to Partnership members in the development of free enterprise in hotel and tourist spheres, promotion of services of tourism subjects; Formation of business communications and cooperation of organizations and enterprises, interested in further training and raising of services quality in this sphere. Presentation of Partnership members interests in national, local authorities, courts, public and other organizations; Promotion of tourism product at the regional, federal and world market; Organization and implementation of educational programs; Participation in the elaboration of tourist services programs, including rehabilitation and health recovery; Publishing activity; Elaboration and publication of informational, analytical and expert materials on tourism issues; Foundation of tourist clubs with themed nights and different bonus programs; Expansion and actualization of informationl services for tourists through Partnership information resources; Organization of business missions and participation in Russian and international tourist exhibitions, including creation of uniform regional information stands, functioning as advertising and information offices, aimed at organization of presentations of tourist regions, with the attraction of state authorities and all concerned enterprises and organizations; NP «KRTA» Objectives

8 NP «KRTA» It elaborates and establishes conditions of membership in Partnership for entrepreneurship subjects; It represents Partnership members interests in their relations with national authorities, public authorities of the subjects of the Russian Federation, municipal bodies in courts; It represents its members interests on congresses, symposiums, conferences, seminars and different meetings, which concern issues of hotel and tourism business development; It makes analysis of its members activity on the basis of information, which they present to Partnership in the form of reports and in order, established by Partnership internal documents; It provides disclosure of its members activity, publishes information about this activity in order, established by Partnership internal documents. It organizes Partnership members training in form of seminars on management, marketing and advanced hotel and tourist technologies; It elaborates professional and ethical standards and rules; It organizes and holds exhibitions, fairs, competitions and other events in Russia and abroad in accordance with aims and goals of Partnership; It establishes Mass Media, makes publishing and informational activity; It analyses level of business activity at the tourism and hotel market, elaborates corresponding recommendations, creates databanks, based on Partnership activity, renders consultative and information services to its members. It performs other functions, which are necessary to achieve our goals NP «KRTA» performs following main functions:

9 NP «KRTA» Структура НП АТИКК NP «KRTA» BRANCH NP NP «KRTA» STRUCTURE

10 NP «KRTA» привет Department of tourism development Director General NP «KRTA» Financial and economic department Staff Internatio nal tourism Development of tourist information centers(TIC) Deputy General Service Innovational technologies and programs Department of educational programs Department of IT development in tourism Department of organizational and consultative work Department of advertising and publishing Divisions Departments Tourist information centers (TIC) Training center Interdepartmental council NP «KRTA» STRUCTURE General meeting of NP KRTA members Founders

11 Scheme of NP «KRTA» work with entrepreneurial community and authorized regulator NP KRTA NP Branches Associated members Partners Tourist organizations- members of NP Tourist organizations- not members of NP Authorized body (regulator) Entrepreneurial community benefitsbenefits

12 NP «KRTA» 1.Judicial, legal support and consulting 2.Work with legislative and executive national bodies 3.Marketing and promotion 4.Standardization, certification and other. 5.Search and training of stuff 6.Creation and promotion of tourist products and programs Main work directions and groups

13 NP KRTA Group of specialists- consultants, lawyers Group of IT experts Group of publishing experts Groups of tourism experts -NP KRTA web site; -Internet radio station; -Consultations on- line; -Educational programs on-line; Free consultations: legal, economical, professional industry; -Programs of development, elaboration of own tourism programs; -analytical, marketing and other researches; -Educational programs; -Almanac «Тourist South»; - Digest «Tourist reporter»; - Movies; -Other advertising products Tourism industry objects NP KRTA Members 13NP KRTA

14 Группы специалистов туриндустрии Groups of tourism industry experts Group of monitoring and marketing researches Marketing researches, study of external and internal environment and its regular monitoring. Monitoring of activities in Krasnodar Region and Russian Federation, monitoring of resources use. Study of sales market, study of consumer properties of goods, economical analysis, motivational analysis. Group of educational programs experts Group of tourist programs and products elaboration Group of international tourism development Elaboration of strategy and concept of tourist programs development, tourist product development, elaboration of routs on appropriate methods. Increased training for enterprises of tourist industry in secondary special education. Elaboration of training programs for specialists of tourist industry with universities and training centers; Development of inbound and outbound tourism, organization of business missions, conferences in order to establish international contacts, to exchange of experience and advanced technologies, the formation of a positive image of the tourist enterprises of Krasnodar Region abroad; NP KRTA

15 NP «KRTA» member fees; grants, national programs; sponsorship; services (consulting, publishing, educational programs,business missions, elaboration of tourist programs, advertising and other.) Sources of Funding

16 NP KRTA /25/ Advantages of membership Consultations Consultative, methodical and other help Publishing activity Exhibitions Joint participation in exhibition activities, partnership Competitions Assistance in preparation of tender documentation. Educational programms Training, raising of professional level, exchange of experience Informational base Background information, researches, literature, recommendations KRTA Development of tourist programs and producтs Assistance in the development of material and technical base Participation in the legislative process Business missions Exchange of experience, search of partners N

17 NP «KRTA» 1. Association protects its members rights and legal interests. Consultations: legal, economic, organizational and professional (industry) (average statistic annual cost for one company a year – 27 thousand. rubles – for KRTA members - free) 2. Membership in Association helps to increase quality of services. Association assists in further training of employees of Partnership members : three experts training – average annual cost for one company a year– 24 thousand rubles.. – for KRTA members - free) 3. Association gives information support, by presenting information about changes in legal acts on meetings of members, panel discussions and seminars; receipt of Association electronic newspaper and magazine – (average cost for one company a year – five thousand.rubles. – for KRTA members - free) Benefits for members of NP «Krasnodar Region Tourism Association»

18 NP «KRTA» Benefits for members of NP «Krasnodar Region Tourism Association» 4. Free advertising in both the Association Mass Media (site, printed editions) and Association Partners. Cost of such expenses for one company may be from few thousands to few tens of thousands rubles–for KRTA members - free) 5. Benefits for participation in symposiums, conferences, devoted to actual industry issues, regional and national exhibitions. Economy may amount to %. 6. Assistance in the elaboration of programs on tourist services expansion for tourist companies. Only these calculations several times cover expenses, born by companies as an annual fee of 30 thousands rubles. But there are many other programs as well, which may improve business quality of every tourist company, raise its efficiency and get complementary financial means.

19 НП АТИКК /25/ Information opportunities of NP KRTA Almanac «Tourist South » Other advertising publications (Resort Olympus) Electronic virtual exhibitions Video, audio materials Digest «Tourist reporter» Informational base Background information, researches, documents, literature Recommendations of experts hes KRTA Internet radio station (a kind of RadioSMS) NP KRTA

20 NP «KRTA» ACT OF THE KRASNODAR REGION GOVERNOR from 27 of May 2010 г. N 400About ratification of a long running regional target programDevelopment of health-resort and tourist complex in the Krasnodar Region" for the period of " With amendments and additions ACT OF THE KRASNODAR REGION GOVERNOR from 11 of October 2013 г. N 1168 ABOUT RATIFICATION OF THE KRASNODAR REGION NATIONAL PROGRAM DEVELOPMENT OF HEALTH-RESORT AND TOURIST COMPLEX" FOR THE PERIOD OF

21 NP «KRTA» Main tendencies of tourist market development Strengthening of regional development and foundation of new centers at the regional tourist market; Development of IT technologies, web portals and internet sales; Creation of tourist travel programs and combination of various types of holidays; Gradual shift of demand from mass to individual one; Enlargement and vertical integration of regional, national and international tourist enterprises; Growth of demand for qualitative therapeutic services and guided tours; Growth of sales profitability, succession of international and Russian experience; MICE tourism development (business meetings and trips; M. (Meetings), bonus trips for staff; I. (Incentives), symposiums, congresses and conferences; C. (Conferences), exhibitions. E. (Events)MeetingsIncentivesConferencesEvents

22 NP KRTA Krasnodar Region has long been known as a center of therapeutic tourism. Every year about 10 millions tourists visit the Kuban. The Region has developed various new types of tourism - patriotic, ethnographic, wine, ecological and agrarian tourism and etc New Types of tourism in the Krasnodar Region НП АТИКК

23 In the Krasnodar Region one may develop all types of tourism

24 Central TIC Territorial TIC Republican TIC Project of tourist information centers(TIC) development in the Krasnodar Region NP «KRTA»

25 Project of location of the Krasnodar Region TIC in Federal Districts

26 НП АТИКК Project of TICs development in the Krasnodar Region and other Regions and countries, working in a single Global computer network. Place of dislocationType of TICFunding 1.Krasnodarcentral Subject of the Russian Federation 2. Goryachy Klyuch territorialmunicipal 3Anapa territorialmunicipal 4Novorossiysk territorialmunicipal 5Gelendzhik territorialmunicipal 6Tuapse territorialmunicipal 7Sochi territorialmunicipal 8Krasnaya Polyana territorialmunicipal 9Temryuk territorialmunicipal 10Yeysk territorialmunicipal Lago-Nakirepublican ТICs in federal districts and cities (including): Moscowlocal Saint-Petersburg local Yekaterinburg local Novosibirsk local Belorussian republican Kazaks republican Ukrainian republican European TICs Asian TICs

27 NP KRTA Cooperation with federal organizations Expert Council of the Federation Council Committee on Youth Affairs and Tourism; Expert Council of the Duma Committee on Economic Policy and Entrepreneurship; Expert Council of the Federal Antimonopoly Service in the field of tourism; Public Council under the Federal Agency for Development of state border; Commission for tourism, the hospitality and RUIE industry; Commission for tourism of the Russian Public Organization of Small and Medium Business "SUPPORT OF RUSSIA"; Committee of Chamber of Commerce for Entrepreneurship in tourism, resort and recreation and hotel fields; Work on a special plan under an agreement with Federal Service on customers rights protection and human well being; Coordinating Council on regional tourism; Expert advice for the examination of investment projects, proposed for inclusion in the list of activities and implementation within the federal target program "Development of domestic tourism in the Russian Federation ( years)" at the Ministry of Sport and Tourism of the RF; Committee of the Russian Union of Insurers in the tourism sector; Commissions for Tourism Development of the Public Chamber of the Russian Federation. НП АТИКК

28 NP KRTA NP KRTA web site (test) НП АТИКК

29 НП АТИКК29 Membership and Partnership Members may be subjects of entrepreneurial(tourist) activity: sole proprietors and legal entities. Number of founders- 4 Prospective number of members: more than 300 Prospective Partners:

30 NP KRTA Creation of SRO( Self- regulating organization) «Krasnodar Region Tourism Association» (SRO KRTA) P KRTA

31 Noncommercial partnership «Krasnodar Region Tourism Association» (NP KRTA) SRO «Krasnodar Region Tourism Association» (SRO KRTA) предпри ятие Control committee Compensation fund Disciplinary committee Board of directors not less than 25 existing travel agencies and tour operators, or not less than 100 professionals, operating in the tourism industry предпри ятие enterprise SECOND STAGEFIRST STAGE Administra tion company NP KRTA

32 Founders NP KRTA32 Sole proprietor Drynkin P.S. Director General, Drynkin Pavel Semenovich LLC «Coliseum» Director General, Maltseva Albina Radikovna ANO «Scientific research innovation center «New technologies» Executive director: Sutyagin Roman Viktorovich , LLC «NA Kubani.ru» Director General: Haiduk Aleksey Ivanovich Address: , Krasnodar, Vasnetsova Street, Building 20 tel: +7 (861) сайт:

33 NP «KRTA» Thank you for your attention Krasnodar, Sovetskaya Street, World Trade Center, Building