Targeted and Personalized Consumer Engagement Area Moscow Week 32, 2012 Moscow

Venue: Posh Friends Date: August, 31 # of visitors: 520 Artists; Nikki Belle # of Cardholders at the event:0 Hostesses at the event: 9 CE activities during event: - Informing smokers LA Marlboro Clear Taste - Trial among competitive LAS/ Sampling - Purchase incentive - Pack feeding Visibility: video projections, press walls, sales stand, plasma screens, bar signs, light box bingo, floor and table ashtrays, iPad sign, Gobo projection, Marlboro moment show, Key Activity Results: ­Effective unique contacts: 104 contacts (20%) incl. ­Purchase motivation: ___ packs (53 lighters, 2 transmitters) ­Sampling: 146 cigarettes Sales from bar: 55 packs Sales at the Marlboro stand: 0 packs

Events summary weeks 31 # of LA Visitors: 520 guests Sales from bar: 55 packs Sales at the Marlboro stand: 0 packs Effective unique LAS contacts: 104 Cumulative results 2012 – weeks # of LA Visitors: guests Sales from bar: packs Sales at the Marlboro stand: packs Effective unique LAS contacts:

LAS GUESTS COMMENTS LAS guest: «I like Marlboro Clear Taste cigarettes. The taste is so smooth!» Гость*: «Мне нравятся сигареты Marlboro Clear Taste. Их вкус такой мягкий!» LAS guest: « The atmosphere at the Marlboro zone was very comfortable despite the large number of persons !Thank you Marlboro!» Гость* : «В зоне Мальборо было достаточно уютно, несмотря на огромное количество человек! Спасибо Мальборо!» LAS guest: «Marlboro cyclone machine is awesome! I had a lot of fun! Thanks!» Гость*: «Циклон машина Мальборо очень клевая! Было очень весело! Спасибо!» LAS guest: «Marlboro glasses are great! I would like to see more!» Гость*: «Очень понравились очки Мальборо. По больше таких подарков!» LAS guest: «Marlboro Moment show was really impressive! Well Done!» Гость*: «Впечатлило Мальборо шоу! Молодцы!»