Targeted and Personalized Consumer Engagement Area Moscow Week 38, 2012 Moscow

Venue: Look In Rooms Date: September, 14 # of visitors: 1310 Artists; Sam Obernik # of Cardholders at the event:0 Hostesses at the event: 13 CE activities during event: - Informing smokers LA Marlboro Clear Taste - Trial among competitive LAS/ Sampling - Purchase incentive - Pack feeding Tools / mechanics: -Cyclone machine -Press swapping machine -Sphero robotic balls Visibility: video projections, press walls, sales stand, plasma screens, bar signs, light box bingo, floor and table ashtrays, iPad sign, Gobo projection, Marlboro moment show, Key Activity Results: ­Effective unique contacts: 257 contacts (20%) incl. ­Purchase motivation: 182 packs ( 77 lighters, 3 portable Vibro Speakers, 3 vibro speaker for Laptop, 1 transmitters, 6 MP3 Player with Speaker s, 13 black glasses, 1 umbrella, 50 Rubber bracelet blue). ­Sampling: 309 cigarettes Sales from bar: 190 packs

Events summary weeks 38 # of LA Visitors: guests Sales from bar: 190 packs Sales at the Marlboro stand: 0 packs Effective unique LAS contacts: 257 Cumulative results 2012 – weeks # of LA Visitors: guests Sales from bar: packs Sales at the Marlboro stand: packs Effective unique LAS contacts:

LAS GUESTS COMMENTS LAS guest: «I like Marlboro Clear Taste cigarettes. The taste is so smooth!» Гость*: «Мне нравятся сигареты Marlboro Clear Taste. Их вкус такой мягкий!» LAS guest: «Marlboro magic ball is really fantastic gadget! I would like to see more!» Гость*: «Впечатлил магический шар мальборо! По больше таких активностей!» LAS guest: «Marlboro cyclone machine is awesome! I had a lot of fun! Thanks!» Гость*: «Циклон машина Мальборо очень клевая! Было очень весело! Спасибо!» LAS guest: «Marlboro umbrellas are great! I would like to see more!» Гость*: «Очень понравились зонты Мальборо. По больше таких подарков!» LAS guest: «Marlboro Moment show was really impressive! Well Done!» Гость*: «Впечатлило Мальборо шоу! Молодцы!»