Small business presentation VALĒRIJA PETROVA, SEK, 1.KURSS.

Презентация:



Advertisements
Похожие презентации
Product presentation VALĒRIJA PETROVA, SEK, 1.KURSS.
Advertisements

Innovation Strategy Management Lecture 7. Programme Part 1 – The basis of Innovation Part 1 – The basis of Innovation Part 2 – Innovation and New Product.
Valentino chocolates are made in Turin. They are luxury products with a unique taste, and have many international awards.
By Olga Kucherenko 11-V. GAP YEAR - vacation, provided the student or senior secondary vocational school for medical reasons and in other cases (disasters,
Creatig by the early days George was launched in 1990 when George Davies spotted a niche opportunity that no one else could see; for quality, value clothing.
Advertisement as a service
COMPANY PRESENTATION. Company Profile Leader in specialty chemicals for automotive & fleet Founded in 1939 by Chestien Wynn Since 2005 part of ITW Performance.
Choosing a career and getting a job are two things any person passes through in his life. There are many professions and it is not an easy task to make.
Television: bad or good ?. TV plays a great role in the life of a modern man.
SINHWA OKO ERGONOMIC MATERIAL HANDLING EQUIPMENT.
Business Coaching for increasing organizational effectiveness (reported ROI – up to 600%) October 2012.
Innovation Strategy Management Lecture 11. Programme Part 1 – The basis of Innovation Part 1 – The basis of Innovation Part 2 – Innovation and New Product.
Where do you live? I live in a rather small provincial town in the Belgorod region, the town of Alekseevka. There are beautiful parks, old merchant buildings.
Copyright 2004 – Biz/ed Travel & Tourism Industry Structures BTEC National Travel & Tourism.
DENMARK Ribkin Egor, 7a. Facts about Denmark Denmark is placed on top of Europe and a part of Scandinavia with its southern border towards Germany. The.
New Year is a great holiday in our country. Everybody likes it very much. It is especially loved by little children.
Innovation Strategy Management Lecture 5. Programme Part 1 – The basis of Innovation Part 1 – The basis of Innovation Part 2 – Innovation and New Product.
Alticor Corporation Roman Demchenko Group 3. 3 Plan of presentation I – Companys history and structure. II – Product and sales techniques III – Financial.
1 - 1 Accounting role as element of a control system of any organization Soniev Jamoliddin.
Strategy / Business Development Technique Communication / Design.
Транксрипт:

Small business presentation VALĒRIJA PETROVA, SEK, 1.KURSS

Beer is made by men, wine by God. Martin LutherBeer is made by men, wine by God. Martin LutherMartin LutherMartin Luther

Content Company profile Company profile Production Production SWOT analysis SWOT analysis Overall goal of the company Overall goal of the company Company structure Company structure Company culture Company culture Advertisement and marketing activities Advertisement and marketing activities Main shop Main shop

Company profile Name of Company Ltd Summertime Activities Produces fruit wines Workforce450 Profits Average profitability Location Riga, Latvia Market One small factory, 10 small local shops, 3 shops abroad, online shop Turnover Ls Plans To built second factory in Liepaja and transport wines to Great Britain and USA by sea Summertime

Production Summertime mango champagne white strawberry table wines pineapple guava hibiscus

Corporate strategy and structure SWOT analysis Internal Strengths Customer base Customer base Growing company Growing company Professional and well-trained staff Professional and well-trained staff Many product lines Many product linesWeaknesses Taxation Taxation Poor design of the bottles Poor design of the bottles and packaging Old machinery Old machinery External Opportunities Sales before holidays Sales before holidays Removal of international trade barriers Removal of international trade barriers Arrival of new technologies Arrival of new technologiesThreats Economy (introduction of the euro) Economy (introduction of the euro) New government regulations New government regulations (for selling alcohol drinks) Lack of demand after Christmas and New Year Lack of demand after Christmas and New Year SW O T

Overall goal of the company Strategic planning Long-term goal is: to establish Summertime as the leader of wine producers in Baltic region to establish Summertime as the leader of wine producers in Baltic region Operational planning to continue to focus on the core strengths of the winery and to «stay the course» developing a «brand sales strategy» build more factories Short-term goals are:

Company structure Functional structure Functional structure Board of management Factory workers Shop workers Online shop assistants

Company culture Family culture + Eiffel Tower culture Face-to-face relationships One big leader (Managing Director) Steep hierarchy Everybody knows their role

Marketing activities Advertising in public transport, newspapers Advertising in public transport, newspapers TV and Radio commercials TV and Radio commercials Free degustation after product presentation (also in the whole chain of shops) Free degustation after product presentation (also in the whole chain of shops)

Main shop in the factory

Summary Ltd Summertime is Riga based company which produces fruit wines Ltd Summertime is Riga based company which produces fruit wines The overall goal of the company is to be established as a leader of wine producers in Baltics The overall goal of the company is to be established as a leader of wine producers in Baltics It is company with functional structure and combining of family and Eiffel Tower culture It is company with functional structure and combining of family and Eiffel Tower culture Before buying a wine in our shops You can degustate it for FREE Before buying a wine in our shops You can degustate it for FREE

Life is too short to drink bad wine!