© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Hewlett-Packard: Облачные Услуги и Решения Андрей Сидорович / 20 Сентября, 2012

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 Hewlett-Packard: Облачные Услуги и Решения Agenda Облако: Почему Hewlett-Packard? HP Public Cloud (hpcloud.com) HP Convergent Cloud Success Stories Преимущества Облака HP Вопросы?

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Облако: Почему Hewlett- Packard?

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 Облако: Почему Hewlett-Packard? HP – Крупнейшая в мире ИТ-Компания по объему Продаж Cloud – выбрано одним из 3-х Стратегических направлений Развития Компании HP является вендором всех уровней Cloud – Hardware (Servers, Storage, NW…) – System Software (Drivers, Matrix, CSA) – Cloud Application Software – Services (Cloud Providing, Delivery, Consultancy,…) HP поддерживает различные технологии: – OS (Windows, Linux, HP-UX) – Hypervisors (VMWare, Hyper-V, KVM,..) – Stacks (OpenStack, CloudStack…)

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 HP Converged Cloud INFRASTRUCTURE APPLICATIONS INFORMATION Public Cloud Traditional Private CloudManaged Cloud INFRASTRUCTURE APPLICATIONS INFORMATION INFRASTRUCTURE APPLICATIONS INFORMATION INFRASTRUCTURE APPLICATIONS INFORMATION HP Converged Infrastructure as a service HP Converged Management & Security HP Converged Information Servers, Storage, Network Monitoring, Security, Automation Structured, Unstructured HYBRID DELIVERY Built on market leading HP intellectual property & OpenStack technology

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 HP Converged Cloud Portfolio 6 BUILD, MANAGE & SECURE (across all models) CloudSystem IT Performance Suite Converged Infrastructure CONSUME Off-premise services Managed Cloud Enterprise Cloud Services IT Performance Suite Services Autonomy Protect & Promote Services Public Cloud HP Cloud Services INFORMATION APPLICATIONS INFRASTRUCTURE Public Cloud Traditional Private Cloud Managed Cloud PROFESSIONAL SERVICES Consulting & implementationFinancing Education

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Public Cloud ( hpcloud.com )

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 HP Public Cloud ( hpcloud.com )

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 HP Public Cloud ( hpcloud.com )

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP CloudSystem Service Provider

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 Мировой рост Облачного Бизнеса Over half of your SMB customers want an as-a-service offering 9 out of 10 SMBs want some type of bundle with their as-a- service Source: CaaS Global Market Forecast, a commissioned study conducted by Forrester Consulting on behalf of HP. Source: Forrester: Sizing the Cloud – April 2011

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 Бизнес поворачивается в сторону Cloud 20% бизнеса не имеют IT 1 SaaS доход растет в 5 раз быстрее традиционного ПО 2 Постоянные лицензии заменяются моделями лицензирования по подписке 2 1.Gartner Analysis 2.IDC Analysis

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 Service provider opportunities Consolidate internal applications to cloud Network Infrastructure technology IT Service provider business model Offer commercial cloud services & virtual private cloud Offer distributed commercial cloud services Transform network VAS to cloud Become a cloud provider Resell / aggregate 3 rd party cloud services

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14 Cloud services: the opportunity for SPs Acting as aggregator Value for SaaS Providers: Accelerate the launch of new solutions to market Focus on core business Leverage a strong Telco brand, to overcome security and own brand issues Value for SPs: Attract new business customers or retain existing customers Higher ARPU Enable a wholesale model also for as-a-service offerings Value for Customers: Rich end-to-end secure offering Aggregate different cloud services, different applications, Telco services, multiple marketplace catalogue Service ingestion Revenue sharing Service bundles Wholesale Services SPs Saas Providers Resellers Business Customers

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 The service provider opportunity Evolving business and go-to-market strategies to becoming a cloud broker Service provider owned cloud service Single services onboarding and administration portal Quality Assurance SMB customers PaaS DMaaS CaaS IaaS BAaaS OSS BSS Resellers / white label Single end-user self-service marketplace portal Customized branded end-user self- service marketplace portal SMB customers Enterprise customers Saas Provider

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16 Компании будут доплачивать Cloud Операторам: 16 Carrier cloud has a far greater revenue potential (10 X) as well as being far more attractive (4 X) to enterprises than existing public cloud services Latency Guarantee Bandwidth Guarantee Remediation User-configured Redundancy Complex Network Topologies Rapid VM Instantiation Revenue per potential feature per month Encryption Base Source: Alcatel-Lucent Survey of Enterprise Cloud Demands

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17 HP CloudSystem Service Provider 17 HP CloudSystem Matrix HP CloudSystem Enterprise HP CloudSystem Service Provider Быстрое развертывание инфраструктуры за минуты Унифицированное управление cloud-сервисами и традиционными ИТ-услугами Комплексное решения для предоставления инфраструктурных услуг и приложений Агрегация всех типов «облчных» услуг в единой платформе Предназначено для multi-tenancy Гибкий настраиваемый портал 3-ий уровень автоматизации

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18 Aggregation Platform for SaaS (2.1) AP4SaaS Commercial Portal Портал пользователей Public Cloud AP4SaaS Commercial Portal Портал пользователей Public Cloud AP4SaaS Platform Объединение услуг различных поставщиков SaaS услуг AP4SaaS Platform Объединение услуг различных поставщиков SaaS услуг Cloud Service Automation (3.0) Operations Orchestration Комплексная автоматизация Operations Orchestration Комплексная автоматизация Service Request Catalog Портал пользователей Private Cloud Service Request Catalog Портал пользователей Private Cloud Network Automation Управление сетями Network Automation Управление сетями Sitescope Контроль и мониторинг Sitescope Контроль и мониторинг Server Automation Управление ОС и приложэениями Server Automation Управление ОС и приложэениями Matrix Operating Enivrement (7.1) Infrastructure Orchestration Управление развертыванием инфраструктуры Infrastructure Orchestration Управление развертыванием инфраструктуры Self Service Portal Технологический портал ИТ- администратора Self Service Portal Технологический портал ИТ- администратора Storage Provisioning Manager Управление ресурсами хранения Storage Provisioning Manager Управление ресурсами хранения Template Designer Архитектор шаблонов Template Designer Архитектор шаблонов Cloud Maps Преднастроенные шаблоны усулг Cloud Maps Преднастроенные шаблоны усулг Cloudsystem Matrix Cloudsystem Enterprise Cloudsystem Service Provider Решение HP CloudSystem for Service Providers OSS/BSS Integration Интеграция с OSS/BSS Оператора OSS/BSS Integration Интеграция с OSS/BSS Оператора Mediation Provisioning

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 Solution Overview HP CloudSystem Service Provider 19 Pre-integrated Services - Proven SaaS, IaaS and hosted services CMS Service Adaptor Factory HP AP4SaaS – Service Offer Management Customizable public and s ecure MarketPlace Portal SaaS service offer on-boarding and aggregation Open APIs for integration into IT systems, Service detail records for billing Cloud Service Automation – Automation and Orchestration Advanced automation; orchestrate computing and storage with networking Manage cloud services spanning multiple CloudSystem Matrix systems PaaS enablement Integrate 3 rd party resource providers BladeSystem with Matrix Operating Environment – Converged Infrastructure Automated cloud hardware resource provider VM Ware and Hyper-V on the same hardware Both Physical and virtual server provisioning Cloud Maps for standardized server application deployment P RE - INTEGRATED S ERVICES + HP A GGREGATION P LATFORM FOR S AA S + HP C LOUD S ERVICE A UTOMATION + HP C ONVERGED I NFRASTRUCTURE

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 HP Aggregation Platform For XaaS Supplier & Service IngestionProduct & Offer Releases Business SupportUser Self-Service Service Management and Integration Services Definition of Products and Bundles to be Proposed to Customers Operations, Billing, and Settlement Functions Sell Product Offers to Customers through a Self- service Portal Marketplace Portal for Product Consumption Service Ingestion & Lifecycle Management Product Offering Lifecycle Management Fault/Perf Management Fault/Perf Management Billing Identity Management Identity Management CRM Siebel Product Catalogue IaaS MS Exchange MS Sharepoint HP AP4SaaS Operations, Business Support System Customer Enterprise Service Bus

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21 HP AP4SaaS cloud services ecosystem Infrastructure as a service Communication as a service Device management as a service Hosted device management Mobile backup PC backup & collaboration CloudSystem Service Provider Messaging services PC Backup & sharing Collaboration services Business voice services Security Business applications as a service Virtual receptionistAuto call distributionAuto attendant Audio conferenceVirtual rooms Available as standard products or from custom projects

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22 HP Service Adaptor Factory The need CSP demand for differentiated SaaS portfolio including specific applications (e.g. local market applications or specific targeted verticals) Our answer An on-demand, fast and product-grade adaptor development: HP Service Adaptor Factory provides means for HP to integrate customer chosen applications and cloud services within the HP AP4SaaS platform Optimized, repeatable process for on demand AP4SaaS service adaptor rapid development Catalog approach with standard pricing for ease of quoting and ordering 22

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Success Stories

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 24 Turkcell – IaaS/CaaS HP Reference Tier-1 Leading service provider in Turkey, 3 rd largest GSM operator in Europe and multiple investments across Eastern Europe Problem Turkcell wanted to enter the market quickly The customer wanted to have flexibility to deliver cloud services tailored for each customer Turkcell wanted to offer IaaS and CaaS via a customized, online marketplace portal The customer wanted to be recognized as a one stop shop for cloud-based services in Turkey Solution HP CloudSystem Service Provider featuring Aggregation Platform for Software as a Service (AP4SaaS), Cloud Service Automation (CSA), and HP BladeSystem Matrix Result Marketplace Portal offering IaaS and CaaS (MS Exchange 2010) with potential for expansion with new applications More operating cost predictability Low capital investment Minimal risk in new technology adoption

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 25 Turkcell marketplace launch Turkcell intends to be the one-stop shop for cloud-based services for businesses in Turkey. HP cloud technologies and expertise are providing Turkcell with the ability to enter this market quickly, and the flexibility to deliver cloud services that are tailored for each customer. Ilker Kuruoz, Chief Information and Communication Technologies Officer, Turkcell.

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26 Bharti Airtel – SaaS Aggregation/IaaS Tier-1 Mobile/Broadband service provider in India Problem Bharti Airtel wanted to offer a market place portal that exposed 15 Software as a Service (SaaS) and Infrastructure as a Service (IaaS) services to its business customers The customer wanted to quickly take complete cloud services offering to market to drive new revenue growth Solution HP Aggregation Platform for Software as a Service (AP4SaaS), OSS/BSS and ISV Cloud Services integration, HP Cloud Service Automation (CSA), HP Hardware, HP Services (Helpdesk) Cloud Services including CRM, Backup/Restore, Virtual Compute, Storage on-demand and Collaboration provided in several phases HP manages the entire Cloud Solution deployed in Bhartis data center Result HPs Cloud System strategy was considered best available, helping customers business model decision for Cloud delivery Market Place Portal launched with Ramco ERP service and on- premise IaaS offering Integration of other services in progress

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 27 Bharti Airtel marketplace launch

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 28 Ibermatica – IaaS/CaaS IT consulting company focused on IT outsourcing & implementation in Spain Problem Ibermatica had cloud business aspirations that included the aggregation of multiple cloud services Solution HP Aggregation Platform for Software as a Service (HP AP4SaaS) deployed in Iberia provided a state-of-the art marketplace portal together with Infrastructure as a Service (IaaS) and Communications as a Service (CaaS) offering This solution also allows wide access to the market through dealers and retailers Result This deployment enables potential for expansion with new features involving new retailers, new products to be sold as a service and new payment methods Joint Go-To-Market agreement

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 29 Ibermatica marketplace launch

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Преимущества Облака HP

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 31 Преимущества Облака Hewlett-Packard Технологии HP Cloud активно развиваются и продвигаются в мире самой Компанией и ее Партнерами. HP является вендором всех уровней Cloud. Возможна поставка всех уровней или любого подмножества Гибкость и открытость Решения HP. Оно основано на стандартах и не привязоно к специфике Вендора. Наличие SDK, Документации по продукту и обучения позволяет реализацию Партнерами и даже Заказчиками. Высокая производительность, отказоустойчивость и масштабируемость Решения на всех уровнях Огромный опыт HP в Телекоме и Cloud, множество внедрений у Операторов разных типов по всему миру Техническая поддержка из Москвы на русском (включая обновления Решения на последнии версии продуктов HP и 3х сторон)

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Спасибо! Вопросы?