Дмитрий Андреев Twitter: @dmandreev. Development Leads and Leaders People who manage teams and individual contributor influentials Target Audience WHAT.

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Дмитрий Андреев

Development Leads and Leaders People who manage teams and individual contributor influentials Target Audience WHAT ARE THEY LIKE? Software developers are problem solvers, tinkerers, artists and engineers all rolled up in one. No matter what they are building there is some element of itor all of itthat is new. They love their job when stuff they are getting something and their work is not fragmented. Development takes clear thinking time, so they dont want constant interruptions. Development leads understand this and dont want to bug their team constantly for updates. 1 2 WHAT KEEPS THEM UP AT NIGHT? Are they going to deliver a quality project on time? What do they need to know now to course correct and get there? What can they do to reduce the risk and be more sure of this? There are so many factors out of their control. Something unexpected always comes up every project cycle and they have to firefight to get through it. Many projects outright fail and dont deliver. This is one of their greatest concerns HOW MIGHT THEY RESIST? Team Foundation Server is too heavyweight: way too much to learn, too much stuff. Its not Scrum enough. Many tools are more scenario focused (with less flexibility), and have features like planning boards and task-boards. Where are those? Ive tried Scrum before in my org and it was a disaster. I dont want to do anything like that ever again. 6 WHATS THE BEST WAY TO REACH THEM? Honesty. This doesnt create world peace. Be clear about what it does and what it doesnt do. They love to know how other people were successful: our adopters, internal dog food efforts, how we rolled it out, how it can work for teams of all sizes. They will read books, and case studies more so then developers. They want to enhance themselves and not just write code. 7

S2S: Situation to Solution Target Audience

Предвидение – это искусство видеть то что не видно другим. Джонатан Свифт.

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