All about advertising Исполнитель: ученица 9 «М» класса МАОУ «СОШ 22» Палишева Дарья Максимовна Руководитель: Муравьева Валентина Викторовна учитель 1 категории английского языка МАОУ «СОШ 22»

Advertising isnt a science. Its persuasion. And persuasion is an art. William Bernbach

Object of research – advertisement and advertising Subject of research – advertising sphere in a whole and mechanisms of influence on potential customers The aim – to figure out meaning of advertisement in a marketing sphere and find out if an advertising has a future

Goals: - Learn about history of advertisement in the world - Learn about influence of an advertising - Find out which major functions and features advertisement has - Learn about problems of an advertising sphere - Make a conclusion about meaning of advertising

Ancient times

Medieval time

Features of advertisement Mass communication Identified sponsor Non-personal form Paid form

Functions of advertising Builds awareness of products & brands Creates a brand image Provides product & brand information Persuades people Provides brand reminders Provides incentives to take actions Reinforces past purchases & brand experiences

AIDAS – (Favorable) Attention, Interest, Desire, Action, (Permanent) Satisfaction AICCA – Attention, Interest, Confidence, Conviction, Action ADICA – Attention, Desire, (Removing) Inhibitions, (Inspiring) Confidence, Action AIDCA – Attention, Interest, Desire, Confidence, Action

How to influence clients? Romance & sensuality Fear Personalized message Value perception

Problems of advertising Budget limits Compelling content Choosing the right method Measuring effectiveness Rising through the competition

Does advertisement irritate you? What dont you like about it?

Promise, large promise, is the soul of an advertisement Samuel Johnson