Going Green Ocean Litter

Ocean waste is becoming a growing concern as each passing year brings about tonnes of new waste, killing hundreds of thousands sea birds and mammals. Ocean waste is becoming a growing concern as each passing year brings about tonnes of new waste, killing hundreds of thousands sea birds and mammals.

The German manufacturing giant, Adidas, is going to partner up with Parley for the oceans in an attempt to begin producing sportswear from, basically, ocean trash. This idea is also aiming to raise awareness to the general public regarding the threats of ocean pollution and that there are ways to fight it while at the same time creating something useful and cool. The German manufacturing giant, Adidas, is going to partner up with Parley for the oceans in an attempt to begin producing sportswear from, basically, ocean trash. This idea is also aiming to raise awareness to the general public regarding the threats of ocean pollution and that there are ways to fight it while at the same time creating something useful and cool. Adidas has been working with the environmental organization Parley to raise awareness on the issue of plastic debris in the oceans since April Adidas has been working with the environmental organization Parley to raise awareness on the issue of plastic debris in the oceans since April 2015.

Adidas recently announced their first sneakers made from reclaimed ocean plastic. Adidas recently announced their first sneakers made from reclaimed ocean plastic.

The Adidas x Parley shoe is made of two kinds of recycled plastic: PET, used most commonly for water bottles, and nylon from gill nets. The upper on the new design is entirely recycled plasticabout 16.5 old bottles and 13 grams of plastic from gill nets go into a single upper on one shoe. The company prototyped the idea last summer (2015), but it wasnt exactly ready-to-wear. But today, Adidas is releasing a limited edition runjust 50 pairsof a new, improved version of the shoe that meets all the same standards as the rest of their athletic wear.

The sample of shoe was made of poachers fishing nets and plastic waste which were extracted from ocean near the coast of West Africa by non-profit organization Sea Shepherd. "This fishing net tightly tightened the seabed, so almost every swim past fish was dying," says Kirill Gutch (Cyrill Gutsch), founder of Parley for the Oceans, a new non-profit organization supported by Adidas, which is developing new ways to reduce waste in the ocean. "This fishing net was confiscated, and we give the material a new life." The sample of shoe was made of poachers fishing nets and plastic waste which were extracted from ocean near the coast of West Africa by non-profit organization Sea Shepherd. "This fishing net tightly tightened the seabed, so almost every swim past fish was dying," says Kirill Gutch (Cyrill Gutsch), founder of Parley for the Oceans, a new non-profit organization supported by Adidas, which is developing new ways to reduce waste in the ocean. "This fishing net was confiscated, and we give the material a new life."

Adidas is clearly leading by example here showing other major corporations how businesses can actively contribute to improve the degrading marine situation. Removing nets and plastic waste from the oceans and using them to manufacture sportswear is a great example how to turn trash into treasure. This way, we have a win situation with Adidas scoring higher profits due to no need of purchasing fabrics and additional profits from selling the new line. People on the other hand receive a quality product at competitive prices. Nature receives less waste. Adidas is clearly leading by example here showing other major corporations how businesses can actively contribute to improve the degrading marine situation. Removing nets and plastic waste from the oceans and using them to manufacture sportswear is a great example how to turn trash into treasure. This way, we have a win situation with Adidas scoring higher profits due to no need of purchasing fabrics and additional profits from selling the new line. People on the other hand receive a quality product at competitive prices. Nature receives less waste.

The End. Thank you Thank you for watching. for watching.