VELLE - UNIQUE OAT PRODUCTS

Agenda History Consumers Advantages Positioning Taste Distribution Brand knowledge

History In 2005 Sergei Vykhodtsev, creator of well- known brands « Bistrov », « Invite », launched the brand VELLE Development of the product took 3 years. Velle is made by traditional recipes fermented oat product taken from old housewives in the North of Russia, Finland, Estonia and Sweden.

Positioning

VELLE FERMENTED DRINKING LIGHT OAT COCKTAIL Category: Dairy-free desserts Country of origin: Russia Recommended storage temperature: ° C Shelf life (Days): 30 Energy value (kcal / 100g.): 50 Information about the use: Shake well before use Price on the shelf: 76 R /1,2 euro.

Ingredients Water Fruit filler Blueberry (sugar, blueberry puree, glucose-fructose syrup, thickener: pectin, acidity regulators: sodium citrate, citric acid, natural flavoring) Oat flakes, oat bran Fructose Lactobacillus acidophilus Bifidobacterium

Advantages Natural ingredients, not preservatives. Bran and fiber contribute to the slow absorption of nutrients. Feeling of satiety for a long time Low caloric content. Eliminates bacteria overgrowth. Lowers bad (LDH) cholesterol Normalizes blood glucose levels, reduces the risk of type 2 diabetes. Improves the immune system and helps digestion

Taste Bilberry Sea buckthorn Cherry Apricot Raspberries

Сonsumers Men and women y.o Medium and high level income Healthy and natural eater Vegetarian Diet, during lent Useful fastfood Lactose-free

Distribution AUCHAN KARUSEL LENTA METRO ОKEJ AZBUKA VKUSA PEREKRESTOK SEMIA SPAR IDEA KESKO LEND

Communication Social media Billboard Magazines Radio, TV

Brand knowledge

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