Apple Inc.
Road Map History Some Interesting Facts About Apple Company Profile Mission & Vision Market Share SWOT Analysis Conclusion
1974 The idea for Apple Computers was BORN
1974 The idea for Apple Computers was BORN 1976 First Computer was SOLD
1984 The Macintosh was INTRODUCED
1984 The Macintosh was INTRODUCED 1985 was discharged Steve Jobs
1993
Apple introduced all-in-one the iMac Also Apple unveiled the iBook
And the Innovations continue…
Some Interesting Facts About Apple
Apple was started by
Steve Wozniak Steve Jobs To raise enough money they sold…
Best Global Brands 2013
APPLE SOLD 40 MILLION iPHONES LAST YEAR. 110,000 iPhones per day
officially bigger than Microsoft ( $73.7 billion) Now, Apple generated revenue of $156 billion
Even bigger than the GDP of 100 other countries
$ B$231.2 B Enterprise Value Total GDP
Apple makes their employees work on FAKE PROJECTS until they can be trusted!
Early Galaxy S phones and their software were AppleGalaxy S heavily influenced by the iPhone.
Apple Inc. Company Profile Vision & Mission
Apple Inc. Current Profile NameApple Incorporation Former CEOSteve Job New CEOTim Cook Revenue$ billion (2012) Area servedWorldwide HeadquarterCalifornia, United States. Total number of employees72,800
Mission Statement "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
Vision Statement We are committed in producing high quality products and providing high quality service thus setting high industry standards for other competitors.
Apple Inc. Product Market Share Local & International Markets
From Where Apple is Making Money
Global Market Share
Current Growing Products of Apple are… iPads iPhones
Apple Inc. Competitors & Products line
iMac iPod iPod Nano iPad Mac Book Air iPhone 4siPhone 5siPhone 5C
Apple Inc. Competitors Apple has many competitors like in computers…
Apple Inc. Competitors In smart phones industry
Apple Inc. Competitors In iPads industry
Apple Inc. SWOT Analysis & Conclusion
S 1.Faithful customers 2.Apple is a leading innovator in mobile device technology 3.Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt) 4.Brand reputation
APPLE BRAND STRATEGY MODEL
W 1.High price 2.Decreasing market share 3.Further Change in management 4.Long term gross margin decline
O 1.High demand of iPad mini and iPhone 5 2.iTV launch 3.Growth of tablet and smartphone markets 4.Strong growth of mobile advertising market
T 1.Rapid technological change tax increases 3.Rising pay levels for Foxconn workers 4.Strong dollar
How to THINK DIFFERENT Conclusion For more than 35 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apples others name is innovation and apple know,
Stay Hungry, Stay Foolish. Think Different