1 THE REVIEW OF SERVICES & PROJECT EXPERIENCE IN THE FIELD OF HOTEL BUSINESS The Institute of studying problems in the field of Russian historical tourism Moscow, March 2001 Institute IPRIT Office 439, 443; 62 Volokolamsk highway, Moscow, Telephone: (095) ; Telephone/fax (095)

2 Contents: А. Institute IPRIT - review……………………….…….…3 B. The sample of working out a hotel project.………………………………………………………….7 C. The project Posady Rusi…………………..………...….19 D. Experience of Instutue IPRIT in consulting… ….24 Institute IPRIT

3 А. Institute IPRIT - review Institute IPRIT

4 The aim of the Institute IPRIT is to develop tourism in Russia. - Moscow - St. Petersburg - Irkutsk - Rostov-on-Don - Arkhangelsk - Novgorod the Great - Pskov Our partners are in the following cities: Institute IPRIT

5 The main task of the Institute IPRIT is to work out complex decisions for management. The strategic goals of management: advantages in competition, efficiency & grow The strategic goals of management: advantages in competition, efficiency & grow Controlling & information technology Project management, Cost management Research, Production, Logistics, Purchases, Quality Strategy, Restructuring, Marketing Реорганизация бизнеса Working out conceptions & supporting their realisation Reorganisation of business Creating vacancies, Recruiting Privatisation

6 Institute IPRIT Combination of know-how with operation experience is the base of the Institute IPRITs approach to consulting Experts studying operation points Strategy/ marketing Organisation/ staff Reconstruction Technology/ organisation of processes Privatisation Development of regions Centres of branch competence Production of tourism Hotels TransportInsuranceRestaurants Aiming to practical decisions for clients Main goal Approach to consulting Project team Project team Project team Project team Project team Project team Project team Project team Project team

7 B. The sample of working out a hotel project Institute IPRIT

8 Institute IPRIT» Preparing hotel projects comprises 3 consulting blocks on the whole Customer Institute IPRIT B u s i n e s s - p l a n E n g i n e e r i n g d e s i g n P r o j e c t m a n a g e m e n t

9 BUSINESS-PLANING is one of the main fields of the Institute IPRITs activity. This process consists of following stages I. Estimating market & activity conditions II. Creation of investment idea III. Working out a project conceptions IV. Preparing production & organisation plan V. Strategic marketing VI. Determining financial parameters VII. Analysing economic efficiency & risks

10 Institute IPRIT Estimating market and activity conditions is the stage that precedes business-planing Analysis Studying the current law base in Russia and region Defining competitive positions and general characteristics of tourism market Results - Presentation of social economic and law base of the project in detail - Discovering vacant market niches and segments

11 Institute IPRIT Creating investment idea is the most important stage of forming the business-plan - Analysing project targets and tasks - Studying some alternative aims (including social-economic, political and other risks) - Forming the basic project parameters

12 Institute IPRIT Working out project conceptions is the central part of business-plan - Discovering different ways of achieving goals; - Analysing conditions for embodying the original idea; - Preparing a full project characteristic in detail; - Working out an architectural and design conception; - Forming general ideology and base principles of complex operating

13 Institute IPRIT The next stage of business-plan is to prepare production organisation scheme Studying all the documents (general strategy, proposals, organisation structure etc.) The optimal scheme of achieving goals - Scheme and enlarged cost plan of pro-designing, designing works and constructing; - Construct and financial plan of hotel complex; - Structure of management and organisation principles controlling quality; - Recruiting and training staff; - Supposed sources of financing.

14 Institute IPRIT Well-prepared marketing strategy defines success of hotel enterprise Determining special- purpose market Discovering base factors of developing market including economic factors, tour- operators, agencies, business- associations etc. Working out marketing strategy and accompanying target programs concerning factors on the special-purpose market Working out marketing strategy and accompanying target programs concerning factors on the special-purpose market Branding Branding Working out of advertisement strategy Working out of advertisement strategy 1 2 3

15 Institute IPRIT The next stage defines financial parameters of project Profits from investments, operations and different activities within the planned period Expenses part including calculation of permanent and variable expenses Consolidated table of cash flows concerning the project realisation Calculation of the project value on different stages

16 Institute IPRIT Analysis of economic efficiency is the financial stage of business-planing Internal Rate of Return Payback Period Profitability Index Analysing economic efficiency of the project and looking for reservs of its rise Net Present Value

17 Institute IPRIT Consulting block 2 is INGINEERING DESIGNING Preparing works Formation of project estimate documents 1. Filling in the act on reservation of plot, concluding treaties on lease; 2. Obtaining the citys architects demands; 3. Working out a scope of work for architectural bureau; 4. Carrying out engineering, geological and architectural investigations 1. Working out building conception and its co-ordination; 2. Obtaining technic terms for engineering systems; 3. Working out expanded feasibility study; 4. Marking a model and other illustrated materials; 5. Expertise and confirmation of feasibility study; 6. Preparing cost, materials and equipment plans

18 Institute IPRIT Participation in the following accompaniment of the project (Project Management) is the important feature of our work (Block 3) 1. To define the character of required assistance; 2. To form a basic team of consultants and experts for assistance; 3. To works out a plan of consulting works; 4. To determine trained requirements including number of consultants, fees and expenses; 5. To prepare a detailed scope of work and examine results of activity in future. Its important:

19 Institute IPRIT C. The project POSADY RUSI

20 Institute IPRIT The Institute IPRITs basic field is to promote the project of national historic tourism originally named Posady Rusi W e h a v e w o r k e d o u t t h e c o m p l e x c o n c e p t i o n o f R u s s i a n h i s t o r i c t o u r i s m s d e v e l o p m e n t. T h e f u n d a m e n t a l p a r t o f t h i s d o c u m e n t i s c r e a t i n g a n a t i o n a l h o t e l c h a i n l o c a t e d i n n a t i o n a l m o n u m e n t s. T h i s c h a i n h a s b e e n n a m e d P o s a d y R u s i.

21 Institute IPRIT The distinctions features of the hotels included in the chain Posady Rusi are - e f f e c t i m m e r s i o n i n t h e a t m o s p h e r e - b u i l d i n g o f a h o t e l h a s h i s t o r i c a l v a l u e ( a k r e m l i n, a p a l a c e, a m o n a s t e r y, a f o r t r e s s ) o r i t i s l o c a t e d i n a t t r a c t i v e h i s t o r i c a l o r u n i q u e n a t u r a l p l a c e ; - a r c h i t e c t u r e, d e s i g n, g a s t r o n o m y, e n t e r t a i n m e n t a r e t y p i c a l f o r t h i s r e g i o n ; - a t o u r i s t f e e l s a s a g u e s t b u t n o t a s a c l i e n t ; - a s m a l l s i z e o f b u i l d i n g ; - a s t r u g g l e w i t h a m u s e u m s y m p t o m i t m e a n s r e t u r n i n g m o n u m e n t s t o t h e s e m a n t i c c o n t e x t ; - s y n t h e s i s o f n a t i o n a l t r a d i t i o n s a n d m o d e r n t e c h n o l o g y ; - a n e n l a r g e d l i s t o f s o c i a l f u n c t i o n s.

22 Institute IPRIT The projects within the programme Posady Rusi are being materialised in: - I r k u t s k ; - P s k o v ; - N o v g o r o d t h e G r e a t ; - S o l o v e t s k y a r c h i p e l a g o ; - R o s t o v - o n - D o n

23 Institute IPRIT The trade mark Posady Rusi belonging to the Institute IPRIT is to unit the best that exits in Russian cultural tourism Posady Rusi - the best in Russia

24 Institute IPRIT D. Experience and possibilities of the Institute IPRIT in consulting of tourist companies

25 Institute IPRIT The Institute IPRIT has experience in carrying out projects on all the main points in the field of tourism The Institute IPRIT Analysis of portfolio Strategy, Expansion, Innovation Restructuring, Replacement Sales/marketing Negotiating and contracting Price policyPrivatisation Reengineering of fundamental processes Introducing management and controlling system Providing of quality

26 Institute IPRIT The IPRIT consulted famous organisations and large tour-agencies (firms) Some projects of the Institute IPRIT Hotels State organisations Associations - VAO INTOURIST - Bureau SPUTNIK - JSK ORTODOX - JSK NovTurInvest - SISTEMA company - State company President hotels chain - Russia - Posad Solovetski - Posad Baikalski - Grand hotel de Moskou ; - GORKI hotel complex - Moscow association of businessmen - All Russian national tourist society - Moscow co-ordination committee on tourism - the Parliament of Russia - Ministry of tourism - Moscow authorities on monument safety - Pscov and Novgorod authorities Tourist companies

27 Institute IPRIT The Institute IPRIT has all the necessary prerequisites to made project of tourism a success Huge experience in tourism projects in Russia Permanent monitoring of situation on tourist market Well-developed infrastructure of consulting business Staff of consultant and experts with experience in the field of: - renovation; - working out strategy; - marketing; - economy of enterprises; - management and personal; - architecture and design. The Institute IPRIT is worthy to be your consultant in tourist field