МЕЖДУНАРОДНЫЙ УНИВЕРСИТЕТ БИЗНЕСА И НОВЫХ ТЕХНОЛОГИЙ /ИНСТИТУТ/ WWW.MUBINT.RU Ancient Cities in Europe and Their Historical Heritage as Economic and Political.

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МЕЖДУНАРОДНЫЙ УНИВЕРСИТЕТ БИЗНЕСА И НОВЫХ ТЕХНОЛОГИЙ /ИНСТИТУТ/ Ancient Cities in Europe and Their Historical Heritage as Economic and Political Resource Valentin Stepanov The International University of Business and New Technology Mass Communication Department

О НОУ МУБиНТ Лаборатория мультимедиа В Европе, исключая Россию, Украину и Белоруссию в восточной части, насчитывается территориальных единиц, более 800 регионов. There are towns and cities in Europe and over 800 regions BE DIFFERENT OR DIE. THE QUESTION OF BRANDING

О НОУ МУБиНТ Лаборатория мультимедиа The main topics to be discussed Do ancient cities in Europe need a new life? What a new life of ancient cities might be? Who provide ancient cities with a new life? HISTORICAL HERITAGE OF ANCIENT CITIES. QUI PRODEST?

О НОУ МУБиНТ Лаборатория мультимедиа Evaluation of historical and cultural heritage of ancient cities as their economic and political resource is an issue of city administrating and strategic planning Brand Building for Ancient Cities

О НОУ МУБиНТ Лаборатория мультимедиа Main Goal Make up minds of intellectuals who might be involved in city planning and strategy building process in Europe in future

О НОУ МУБиНТ Лаборатория мультимедиа Main Finding Work out principles of vision and proposals for brand building strategy in ancient cities in Europe

О НОУ МУБиНТ Лаборатория мультимедиа CITY ANNIVERSARY AS MAIJOR EVENT Псков 1100 лет2003 г. Санкт-Петербург 300 лет2003 г. Томск 400 лет2004 г. Казань 1000 лет2005 г. Ярославль 1000 лет2010 г.

О НОУ МУБиНТ Лаборатория мультимедиа Frankfurt (Germany) «Финансовая столица Европы» | FINANCIAL CAPITAL OF EUROPE Glasgow (Great Britain) «Художественная столица Европы» / ART CAPITAL OF EUROPE Luxembourg (Luxembourg) «Медиапорт Европы» \ MEDIA PORT OF EUROPE Stockholm (Sweden) «Культурный город Европы» \ CULTURE CITY OF EUROPE

О НОУ МУБиНТ Лаборатория мультимедиа METHODS IMAGE MARKETING SIGHTSEEING MARKETING INFRASTRUCTURE MARKETING PEOPLE MARKETING

О НОУ МУБиНТ Лаборатория мультимедиа Instruments Вúдение / VISION Образ \ IMAGE Вызовы | CHALLENGES Преимущества \ ADVANTAGES Приоритеты \ PRIORITIES

О НОУ МУБиНТ Лаборатория мультимедиа WORKSHOP 1 Креатив vs. Стратегия Creativeness vs. Strategy: what is more effective in building a new life for ancient cities?

О НОУ МУБиНТ Лаборатория мультимедиа WORKSHOP 2 Культура vs. Глобализация: партнеры или противники CULTURE VS. GLOBALIZATION: PARTNERS OR ENEMIES

О НОУ МУБиНТ Лаборатория мультимедиа WORKSHOP 3 Какие новые профессии нужны старым городам? WHAT NEW PROFESSIONS DO ANCIENT CITIES NEED?

О НОУ МУБиНТ Лаборатория мультимедиа BE DIFFERENT OR DIE